Corporate Social Responsibility

Being a part of Bridgestone Group, we always believe CSR (Corporate Social Responsibility) is the core component of management that is omnipresent in our daily business operations and activities. We seek to bring high quality and innovative products and services to customers based on customer’s voice and fair business practice. We also support environmental activities and community projects in creation of a sustainable society.

Amongst the activities that we have initiated:

BSEA staff and family members volunteered in cleaning of facilities and meal preparations for the animals at the National Zoo. At the same time, the zoo personnel shared with us the experiences from their own jobs. We were able to experience behind the scenes of the zoo that are totally different from our usual visits in which we interacted with nature and the animals.

Group Photo at the main gate of the zoo
Cleaning at the zoo compound
Rubbish picking at the animal’s cage
Preparing food for the deers

Working in collaboration with the Malaysian Nature Society, we had a day of mangrove tree planting and clean up activities at the Kuala Selangor Nature Park on 7 July 2012. In addition, we extended our special invitation to a local orphanage home, Rumah Tunas Harapan Tengku Ampuan Rahimah to join us in these activities. By organising such activities, we hope the contribution will help to preserve the mangrove nature park and its biodiversity apart from providing valuable education to the younger generation on the importance of the role of mangrove in the ecology system.

Group photo with the children of the orphanage
Planting mangrove
Kids Arts & Craft – Weaving ‘grasshopper’ from leaves
Rubbish picking competition at the mangrove area

We donated 15 units of mobile trolleys to support the recycling activity performed by the Home as part of their income generator BSEA staff also volunteered themselves to paint the walls of the Home

Group photo with the operators of the Home
Preparing for paint work
Painting the fence